For Higher Ed - Google Ads Express Kick-off - Book a 20 minutes Free call

90-minute working session to build or optimize one enrollment campaign (Search or Search+PMax) for a specific program/intake.

What we set up:

• Structure: program & geo segmentation, brand protection, sitelinks, program highlights

• Targeting: student + parent audiences, geo/zip focus, EN/FR where relevant (France/Benelux/CH)

• Keywords: intent clusters, negatives, competitor coverage

• Tracking: inquiry form / brochure / call goals (GA4), initial Smart Bidding

Deliverables:

• Google Ads Best-practice checklist

• 10–14 day review to read query mix, adjust bids/keywords, and align to CPA/lead quality